Johanna Heinonen-Kemppi
University Lecturer
University Lecturer
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 468 8147
My duties include teaching in the Tourism Marketing and Management (TMM) Master’s programme (e.g., Destination Management, Digital Business Strategy) as well as supervising Master’s theses. I also develop both new and existing online courses. My research and development activities include participation in projects such as Innokaupunki 3, where the university, companies, and cities collaborate to create innovative solutions for the future of tourism and business.
Besides teaching, my research interests include online communication and marketing, destination management and leadership, services marketing and experience design. My PhD research focused on customer value co-creation of caring in a chat-based moment of truth. Due to my versatile background, I combine elements from linguistics, marketing, pedagogy, ICT, and management in my research.
Research groups
Publications
8/8 items-
Caring matters: Co-creational Elements of Caring in Chat-Based Service Encounters
Heinonen-Kemppi, Johanna, 2024, Publications of the University of Eastern Finland : dissertations in social sciences and business studies. G5 Doctoral dissertation (article) -
Does More Data Create Better Strategies for Destinations?
Moilanen, Anne-Maria; Pesonen, Juho; Heinonen, Johanna, 2024, Berezina, Katerina; Nixon, Lyndon; Tuomi, Aarni, Information and Communication Technologies in Tourism 2024 : ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17–19, 67-71. A4 Conference proceedings -
Matkailututkimuksen matka menneestä tulevaisuuteen
Heinonen-Kemppi, Johanna; Pesonen, Juho, 2024, Matkailututkimus, 20, 2, 4-7. B1 Non-refereed journal articles -
Transformative Communication on Webpages from the Eudaimonic Perspective
Heinonen, Johanna; Myburgh, Jade; Murto, Maria, 2024, Berezina, Katerina; Nixon, Lyndon; Tuomi, Aarni, Information and Communication Technologies in Tourism 2024 : ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17–19, 207-217. A4 Conference proceedings -
Välittämisellä on väliä: Välittämisen yhteisluodut elementit asiakaspalveluchatissä
Heinonen, Johanna, 2024, Matkailututkimus, 20, 3, 4-6. B1 Non-refereed journal articles -
Emotional elements as part of the digital tourism experience
Heinonen, Johanna; Murto, Maria, 2023, Vlassi, Eirini; Konstantinides, Despina, Proceedings of the 6th International Conference on Tourism Research - ICTR 2023, 104-113. A4 Conference proceedings -
Gamification and Innovation Acceptance Among Finnish DMOs - Case King’s Road
Ahlstén, Minna; Heinonen, Johanna; Murto, Maria, 2023, Ferrer-Rosell, Berta; Massimo David.; Berezina, Katerina, Information and Communication Technologies in Tourism 2023: Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023, 275-287. A4 Conference proceedings -
Identifying the Elements of Great Online Customer Encounters
Heinonen, Johanna; Pesonen, Juho, 2022, Stienmetz, JL; Ferrer-Rosell, B; Massimo, D, Information and Communication Technologies in Tourism 2022, 271-281. A4 Conference proceedings