Johanna Heinonen-Kemppi
University Lecturer
University Lecturer
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 468 8147
My duties include teaching in the Tourism Marketing and Management (TMM) Master’s programme (e.g., Destination Management, Digital Business Strategy) as well as supervising Master’s theses. I also develop both new and existing online courses. My research and development activities include participation in projects such as Innokaupunki 3, where the university, companies, and cities collaborate to create innovative solutions for the future of tourism and business.
Besides teaching, my research interests include online communication and marketing, destination management and leadership, services marketing and experience design. My PhD research focused on customer value co-creation of caring in a chat-based moment of truth. Due to my versatile background, I combine elements from linguistics, marketing, pedagogy, ICT, and management in my research.
Research groups
Publications
15/15 items-
Caring Makes Every Digital Service Encounter Count
Heinonen, Johanna, 2025, Nixon, Lyndon; Tuomi, Aarni; O'Connor, Peter, Information and Communication Technologies in Tourism 2025. Proceedings of the ENTER 2025 eTourism Conference, Wroclaw, Poland, February 17–21, 449-460. A4 Conference proceedings -
Enchanting destinations with eudaimonic brand storytelling
Tuukkanen-McVicar, Laura; Heinonen, Johanna, 2025, Bassett, Sarah; Pilarski, Nicholas; Falcão, Leo; Lee, Hyun-Jean, SOCIETY. SPACES. SCREENS: Mediated Cities Series, 201-208. A4 Conference proceedings -
Enhancing caring in online education through learning design
Heinonen, Johanna; Temisevä, Sini, 2025, Chova, Luis Gómez; Martínez; Chelo González; Lees, Joanna, INTED2025 Proceedings : 19th International Technology, Education and Development Conference 3-5 March, 2025 Valencia, Spain, 1897-1904. A4 Conference proceedings -
Ihmiskeskeinen matkailu murroksessa
Heinonen, Johanna, 2025, Matkailututkimus, 21, 1, 4-7. B1 Non-refereed journal articles -
Measuring event impact: Leveraging opportunities for transformation in tourism, hospitality, and events
Heinonen, Johanna, 2025, Ruhanen, Lisa, CAUTHE 2025 Conference Proceedings: Transforming Tomorrow: Leveraging Opportunities to Create Change in Tourism, Hospitality and Events, 251-260. A4 Conference proceedings -
Visualising Inclusion: Diversity in Finnish DMOs’ Marketing Imagery
Heinonen, Susanna; Heinonen, Johanna, 2025, Nixon, Lyndon; Tuomi, Aarni; O'Connor, Peter, Information and Communication Technologies in Tourism 2025. Proceedings of the ENTER 2025 eTourism Conference, Wroclaw, Poland, February 17–21, 337-348. A4 Conference proceedings -
Caring matters: Co-creational Elements of Caring in Chat-Based Service Encounters
Heinonen-Kemppi, Johanna, 2024, Publications of the University of Eastern Finland : dissertations in social sciences and business studies. G5 Doctoral dissertation (article) -
Does More Data Create Better Strategies for Destinations?
Moilanen, Anne-Maria; Pesonen, Juho; Heinonen, Johanna, 2024, Berezina, Katerina; Nixon, Lyndon; Tuomi, Aarni, Information and Communication Technologies in Tourism 2024 : ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17–19, 67-71. A4 Conference proceedings -
Matkailututkimuksen matka menneestä tulevaisuuteen
Heinonen-Kemppi, Johanna; Pesonen, Juho, 2024, Matkailututkimus, 20, 2, 4-7. B1 Non-refereed journal articles -
Transformative Communication on Webpages from the Eudaimonic Perspective
Heinonen, Johanna; Myburgh, Jade; Murto, Maria, 2024, Berezina, Katerina; Nixon, Lyndon; Tuomi, Aarni, Information and Communication Technologies in Tourism 2024 : ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17–19, 207-217. A4 Conference proceedings