Heli Hallikainen
Yliopistotutkija (Tenure Track)
Aikaisemmat tutkimusprojektit: 2017-2019 BIG: Big data - big business 2015-2017 DIVA: Towards ...
Kauppatieteiden laitos, Yhteiskuntatieteiden ja kauppatieteiden tiedekunta
heli.hallikainen@uef.fi | 050 598 1394
Tutkimusryhmät
Projektit
Julkaisut
39/39 kappaletta-
How Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce
Ovaska, Maria; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: Bui, Tung X(toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 4375-4382. Hawaii International Conference on System Sciences -
Rating with the senses: How sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; Ruusunen, Nino; Wang, Yuyu. 2024. Psychology and marketing. [Epub ahead of print 06 September 2024]: 1-16 -
Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail; Hallikainen, Heli; Laukkanen, Tommi; Plé, Loïc; Hollebeek, Linda D; Aleem, Majid. 2024. Journal of retailing and consumer services. 81: . 104034 -
What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers
Kuikka, Anna; Hallikainen, Heli; Tuominen, Sasu; Laukkanen, Tommi. 2024. Electronic commerce research. [Epub ahead of print 23 May 2024]: 1-36 -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding -
Do Consumers Make Impulsive or Reflective Purchase Decisions during Immersive Metaverse Shopping?
Tonteri, Tomi; Holopainen, Jani; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference at Seoul Proceeding. s. 183-187. -
Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. International journal of information management. 70: -
Exploring the challenges of and solutions to sharing personal genomic data for use in healthcare
Parvinen, Lasse; Alamaki, Ari; Hallikainen, Heli; Maki, Marko. 2023. Health informatics journal. 29: 1-12 -
How country distance shapes the effectiveness of B2B digital content marketing
Hakulinen, Esa; Hallikainen, Heli; Laukkanen, Tommi. 2023. Global marketing conference proceeding -
Is Consumer Behavior More Sustainable Based on Multisensory Metaverse Shopping Experience?
Holopainen, Jani; Tonteri, Tomi; Fraccastoro, Sara; Gabrielsson, Mika; Xi, Nannan; Raisamo, Roope; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference at Seoul Proceeding. s. 377-381.