Marketing and Consumer Behavior Research Group

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Research group

01.01.2010 -

Business School, Faculty of Social Sciences and Business Studies

Information People

Leaders

Tommi Laukkanen

Professor

Business School, Faculty of Social Sciences and Business Studies

Marketing and Consumer Behavior Research Group examines consumer behavior and business success factors in the marketplace. The research themes cover issues arising from a range of factors including product and service innovations, sustainability, bioeconomy, e-commerce, digital technology, data analytics, sensory marketing, brands, international markets, and entrepreneurial behavior. Quantitative market research serves as a cross-cutting theme for the research group. The purpose of the research group is to undertake impactful research in the marketing and consumer research domains, and transfer this knowledge to academic community and business practice.

Projects

Keywords

bioeconomy consumer behavior data analytics digital technology e-commerce forest bioeconomy innovation adoption innovation diffusion innovation resistance innovations international marketing marketing quantitative methods quantitative modeling quantitative research responsibility responsible business responsible consumption sensory marketing