Marketing and Consumer Behavior Research Group
Research group
01.01.2010 -
Business School, Faculty of Social Sciences and Business Studies
Leaders
Marketing and Consumer Behavior Research Group examines consumer behavior and business success factors in the marketplace. The research themes cover issues arising from a range of factors including product and service innovations, sustainability, bioeconomy, e-commerce, digital technology, data analytics, sensory marketing, brands, international markets, and entrepreneurial behavior. Quantitative market research serves as a cross-cutting theme for the research group. The purpose of the research group is to undertake impactful research in the marketing and consumer research domains, and transfer this knowledge to academic community and business practice.
Projects
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FOEBE - FOstering Entrepreneurship for the BioEconomy Finished 01.09.2020 - 31.08.2023
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Developing competitiveness of the regional bioeconomy companies Finished 01.06.2020 - 31.12.2020
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Fostering e-commerce with virtual technologies Finished 01.01.2021 - 31.12.2023
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Towards a longitudinal model of eco-innovation adoption: A cross-national study (LOMO-ECO) Finished 01.10.2017 - 31.12.2021
Keywords
bioeconomy
consumer behavior
data analytics
digital technology
e-commerce
forest bioeconomy
innovation adoption
innovation diffusion
innovation resistance
innovations
international marketing
marketing
quantitative methods
quantitative modeling
quantitative research
responsibility
responsible business
responsible consumption
sensory marketing
Leaders
Senior Researchers
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Sasu-Pekka Tuominen
University LecturerBusiness School, Faculty of Social Sciences and Business Studies -
Helen Reijonen
University LecturerBusiness School, Faculty of Social Sciences and Business Studies -
Jari Lauronen
Visiting ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Jani Holopainen
Assistant ProfessorBusiness School, Faculty of Social Sciences and Business Studies -
Heli Hallikainen
Assistant ProfessorBusiness School, Faculty of Social Sciences and Business Studies -
Anushree Luukela-Tandon
Senior ResearcherBusiness School, Faculty of Social Sciences and Business Studies
Doctoral Researchers
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Anna Kuikka
Marketing SpecialistDevelopment Services, University Services -
Nino Ruusunen
University TeacherBusiness School, Faculty of Social Sciences and Business Studies -
Marianna Halinen
Doctoral ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Tomi Tonteri
Doctoral Researcher
Other group members
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Amelia Dash amelia.dash@uef.fi
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Timo Muhonen timo.muhonen@uef.fi
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Jyri Hoffren jyrihof@student.uef.fi
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Emma Savimäki emma.savimaki@punamustamedia.fi