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Marketing and Consumer Behavior Research Group´s Profile image

Marketing and Consumer Behavior Research Group

Research group
01.01.2010 -
Business School, Faculty of Social Sciences and Business Studies


Marketing and Consumer Behavior Research Group examines consumer behavior and business success factors in the marketplace. The research themes cover issues arising from a range of factors including product and service innovations, sustainability, bioeconomy, e-commerce, digital technology, data analytics, sensory marketing, brands, international markets, and entrepreneurial behavior. Quantitative market research serves as a cross-cutting theme for the research group. The purpose of the research group is to undertake impactful research in the marketing and consumer research domains, and transfer this knowledge to academic community and business practice.